Practice ecommerce decisions with a free simulator.

Model traffic, conversion, AOV, margin, and cash—turn by turn. No signup. Runs in your browser.

Play the Ecommerce Simulator →

Read the blog →

  • ✓ No account
  • ✓ No email required
  • ✓ Data stays on your device

What you'll get, free:

  • ✓ A safe sandbox to test scenarios
  • ✓ A dashboard that scales from simple to advanced
  • ✓ Faster intuition for unit economics

The Ecommerce Simulator

A safe sandbox to practice traffic, pricing, retention, and cash—then go deeper with articles and learning paths.

Ecommerce simulator

Model store scenarios—traffic, conversion, margin—before you commit budget or inventory.

Learn more

Metrics for each stage

Awareness

Views, impressions, and brand awareness.

View articles & case studies

Acquisition

Website traffic, cost per acquisition (CPA), and lead conversion rate.

View articles & case studies

Activation

User engagement rate, onboarding completion rate, and “aha” moment frequency.

View articles & case studies

Retention

Churn rate, monthly recurring revenue (MRR), and DAU/MAU (daily/monthly active users).

View articles & case studies

Monetization

Average revenue per user (ARPU) and customer lifetime value (CLV/LTV).

View articles & case studies

Frequently asked questions

Quick answers about Growthegy and how to use it.

What is Growthegy?

Growthegy is a free ecommerce simulator and learning resource. Practice scenarios in a browser-based store model, then use guides and learning paths to build intuition for unit economics.

Do I need to pay to use Growthegy?

No. The ecommerce simulator and educational content are free to use in your browser.

Who is Growthegy for?

Store owners, ecommerce operators, and marketers running online businesses—whether you use Shopify, WooCommerce, or another platform—and want clearer metrics and practical priorities.

What should I do first?

Start with the Ecommerce Simulator, then follow a learning path (also profitability and acquisition).

Where should I start?

If you want to learn by doing, start with the Ecommerce Simulator. If you want structured reading, start with the viability or profitability learning paths.

Do I need an account?

No account is required for calculators and most content. If a feature needs sign-in in the future, that page will say so clearly.

TL;DRWhat is Growthegy?

Growthegy helps ecommerce owners practice, benchmark, and prioritize what to do next with data—not guesswork.

  • Practice: run the ecommerce simulator to learn how traffic, conversion, AOV, margin, and ad spend interact.
  • Learn: follow guides and learning paths to build fundamentals without paid tools.
  • Read: browse the blog for tactics, case studies, and benchmarks.

Key terms (quick definitions)

Ecommerce simulator
A sandbox that models a store so you can change traffic, conversion, AOV, margins, and ad spend to see what happens—without risking real budget. Try the free ecommerce simulator.
Unit economics
The math that determines whether an ecommerce business can profitably acquire customers: AOV, gross margin, CAC, and LTV. Start with unit economics, then practice in the simulator.

Benchmarks & sources

Some tools reference widely-cited ecommerce research and industry benchmark reports. If you want to verify assumptions or go deeper, start here: