Social media coaches need a clear path from “someone sees your content” to “they become a client.” These 7 content funnel templates give you proven systems for awareness, nurture, and conversion in 2025.
1. Lead Magnet Funnel
Create a high-value free resource (checklist, template, mini-guide), promote it in posts and stories, capture emails, then nurture with a short email sequence that introduces your offer. Simple and repeatable.
2. Challenge or Workshop Funnel
Run a free 5–7 day challenge or one-off workshop. Use it to demonstrate your method and build trust. End with an offer to continue (course, coaching, group program).
3. Content Series Funnel
Publish a consistent series (e.g. “Strategy Sunday”) that builds authority and habit. Drive viewers to a lead magnet or booking page. Use the same series to repurpose into emails and ads.
4. Live + Replay Funnel
Go live with actionable tips, then offer a replay in exchange for an email. Follow up with a sequence that positions your paid offer as the next step.
5. DM / Conversation Funnel
Use DMs or comments to start conversations. Have a clear path: value first, then invite to a call or low-ticket offer. Document the steps so you can scale the conversation, not just the content.
6. Retargeting Funnel
Use Meta or other ads to retarget people who engaged with your content but didn’t convert. Send them a clear offer (e.g. audit, strategy call). Our Meta Ads Learning Simulator helps you understand how ad learning affects such campaigns.
7. Community-to-Client Funnel
Build a free community (Facebook group, Discord, etc.). Provide value and spot highly engaged members. Invite them into a paid program or 1:1. Community becomes both proof and pipeline.
Pick one system, run it end-to-end, measure, then add another. For a broader view of your strategy, try our free Strategy Quiz.