Voice search marketing for local businesses means optimizing so that when people ask “near me,” “best [service] in [city],” or similar questions via Alexa, Google Assistant, or Siri, your business can be found and recommended. In 2025, that overlaps with local SEO (NAP, GBP, reviews) and with the move toward more natural, question-based queries.
What to focus on
Keep your Google Business Profile (and other listings) complete and consistent. Target question-style keywords (e.g. “plumber near me,” “best coffee shop in [town]”). Ensure your site has clear, concise answers to common local queries. Schema (LocalBusiness, FAQ) helps assistants understand and surface your info.
Connection to broader search
Voice search is part of the shift to conversational and AI-driven search. For a wider view of how to show up in answers, see our conversational search and GEO content. For strategy, try our Strategy Quiz.