Growing an online business doesn’t have to mean expensive software from day one. Here are free tools you can use in 2026 to measure profitability, set pricing, understand cost of growth, and improve conversion—plus a short list of external tools for SEO and marketing.
Profitability and cost of growth
The Product Profitability Analyzer lets you compare products by margin and break-even so you know which to promote or drop. The LTV Calculator gives you customer lifetime value, LTV:CAC ratio, and payback period. The ROI Calculator turns ad spend, conversions, and AOV into revenue, profit, and ROI %. Together they form a simple cost growth tool set.
Pricing and break-even
Use the Pricing & Bundling Simulator to model price and bundle changes before you launch. The Break-Even Calculator tells you how many units you need to sell to cover fixed costs. Both are free with no signup.
Conversion and copy
Compare your conversion rate and cart abandonment rate to benchmarks and get tips. For messaging, try the Value Proposition One-Liner and Headline & CTA Generator to sharpen your copy.
All tools and external toolbox
For the full list of our free tools—including the Ecommerce Simulator, GEO audit, and Strategy Quiz—see our tools hub. For curated external tools (Google Keyword Planner, PageSpeed Insights, Ubersuggest, Canva, and more), see our Toolbox. Use them with our Strategy Quiz and Growth Plan to get the most out of your strategy.