Amazon seller ROI calculator

Plug net profit per order into ROI after Amazon fees, or use spend vs attributed sales for ad ROI.

Key takeaways

  • Amazon seller ROI calculator — focus on one metric or lever at a time; validate with data before scaling spend.
  • Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
  • Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.

Amazon ROI

Seller ROI should use profit after referral, FBA, COGS, and promos. For ads, ROI = (attributed profit − ad spend) ÷ ad spend.

ROI Calculator

Enter your ad spend (or total marketing spend), number of conversions, and average order value. We will calculate revenue, profit, and ROI %.

Revenue: $3,000

Profit: $2,000

ROI: 200.0%

FAQ

How is Amazon seller ROI different?
Use the same ROI math but feed margin after FBA, referral, and refunds—not list price only.

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