Citable benchmarks
Average ecommerce conversion rate is often ~2–3% (varies widely by industry and traffic mix).
Source: IRP Commerce — Ecommerce Market Data (Jan 2026)
Average ecommerce cart abandonment rate is 70.19%.
Source: Baymard Institute — Cart Abandonment Rate Statistics (2024)
Key takeaways
- The Ultimate Guide to Generative Engine Optimisation (GEO) — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Profit Diagnosis when you need a prioritised roadmap.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your content so it gets cited, summarized, and recommended by AI systems—from Google AI Overviews to ChatGPT, Perplexity, and other answer engines. As search shifts toward AI-generated answers, GEO is becoming essential for visibility.
Whether you run a blog, ecommerce site, or any online business, this guide helps you stay visible as search evolves.
For a short public log of how we document Growthegy for generative search and answer engines, see GEO in AI search — methodology & proof.
What you’ll get in the ebook
- Clear explanation of GEO and how it differs from classic SEO
- Actionable steps to make your content AI-friendly and citable
- How to prepare for AI Overviews and answer engines
- Practical checks and updates you can apply to your site today