🧠 SECTION 1: Strategy & Vision (10 Questions)
- Do you have a clearly defined mission and long-term vision?
- Have you identified and documented your unique value proposition (UVP)?
- Is your niche clearly defined and specific enough?
- Does your business model align with your revenue and lifestyle goals?
- Have you tested and validated your offer with real customers?
- Do you have a 6–12 month strategic plan?
- Do you track progress toward your business goals regularly?
- Are you aware of your key competitors and your advantage over them?
- Do you review your strategic plan and adjust it quarterly or monthly?
- Are your daily activities aligned with your strategic goals?
🧩 SECTION 2: Offer & Products/Services (9 Questions)
- Is your core offer solving a pressing problem or desire?
- Do you have a signature product or service that is your main revenue driver?
- Is your offer easy to understand and communicate?
- Have you tested different price points to find your optimal pricing?
- Do you have different tiers or versions of your offer?
- Is your product/service scalable with automation or systems?
- Are refunds and complaints rare and handled efficiently?
- Do customers express satisfaction or excitement after purchasing?
- Is your offer repeatable, evergreen, or bundled?
🎯 SECTION 3: Audience & Customer (8 Questions)
- Have you created a detailed Ideal Customer Avatar (ICA)?
- Do you know your audience’s biggest fears, desires, and motivations?
- Are you regularly gathering customer feedback and insights?
- Do you segment your audience based on behavior or interest?
- Do you engage directly with your community (e.g., comments, DMs, groups)?
- Do you have returning customers or recurring subscribers?
- Are your emails, offers, and content personalized to your audience?
- Are you leveraging customer language in your marketing?
💡 SECTION 4: Branding & Positioning (8 Questions)
- Is your brand identity (logo, colors, fonts) consistent across all platforms?
- Do people recognize your name or brand in your niche?
- Do your visual assets (images, videos) align with your brand personality?
- Is your brand voice clearly defined and consistent?
- Do you have testimonials, reviews, or case studies to back up claims?
- Do customers trust you and feel safe buying from you?
- Are you positioned as an authority in your field?
- Does your story or brand narrative emotionally connect with your audience?
🌐 SECTION 5: Website & Funnel (10 Questions)
- Is your website mobile-optimized and fast?
- Are your pages SEO-optimized with relevant keywords?
- Is there a clear path from homepage to purchase?
- Are your landing pages designed to convert?
- Are you using lead magnets to capture emails?
- Are your calls-to-action clear and strategically placed?
- Do you have analytics (Google Analytics, pixels) properly set up?
- Are you split-testing any pages?
- Is your site accessible and easy to navigate?
- Is your funnel clearly mapped out from top to bottom?
📣 SECTION 6: Digital Marketing & Traffic (10 Questions)
- Are you consistently creating and sharing content on 1–2 platforms?
- Are you driving traffic via SEO-optimized blog posts or YouTube?
- Do you run paid ads (Meta, Google, Pinterest, etc.) with positive ROI?
- Are you collaborating with influencers, affiliates, or partners?
- Are you repurposing content across platforms (e.g., short-form, blogs)?
- Are you active in relevant groups or communities?
- Do you track traffic sources and their conversion rates?
- Do you create lead-generation-focused content?
- Are you building brand awareness and not just chasing sales?
- Is your content strategy aligned with your sales funnel?
💬 SECTION 7: Email Marketing & Retention (9 Questions)
- Do you have a lead magnet that converts visitors into subscribers?
- Do you send emails at least once per week?
- Do you have a welcome or nurture sequence set up?
- Are your emails personalized using segmentation?
- Are your open and click-through rates improving or consistent?
- Do you A/B test subject lines or CTA buttons?
- Do you clean your email list regularly?
- Do you send both value-driven and sales emails?
- Do your emails lead people deeper into your ecosystem (e.g., blog, offer)?
🛒 SECTION 8: Sales System (8 Questions)
- Do you have a predictable and repeatable sales process?
- Are your sales pages optimized for conversions?
- Are you using upsells, downsells, or order bumps?
- Is your checkout process smooth, secure, and easy?
- Do you offer payment plans or alternative methods?
- Are you handling objections in your copy and emails?
- Are you following up with abandoned checkouts?
- Is your average order value increasing over time?
📦 SECTION 9: Delivery & Operations (8 Questions)
- Are your products/services delivered immediately and seamlessly?
- Do customers receive onboarding content or welcome messages?
- Do you use automation to reduce manual tasks?
- Are your refund and support processes clear and easy?
- Do customers get post-purchase follow-ups or surveys?
- Is your fulfillment process (digital or physical) reliable?
- Do you get support tickets or complaints often?
- Are your backend tools (CRM, LMS, support) organized?
📈 SECTION 10: Data & Optimization (8 Questions)
- Do you track key performance indicators (KPIs) monthly?
- Are you monitoring cost-per-lead (CPL), customer acquisition cost (CAC), and LTV?
- Do you regularly check analytics (traffic, sales, email, ads)?
- Are you testing new versions of emails, pages, or ads?
- Do you set and track weekly or monthly goals?
- Do you use feedback loops to improve offers or content?
- Are you using dashboards to visualize performance?
- Are you using heatmaps or session recordings to see user behavior?
👥 SECTION 11: Team, Systems & Tools (7 Questions)
- Do you have documented SOPs for recurring tasks?
- Are you delegating work to freelancers, VAs, or employees?
- Do you use project management tools (Notion, Trello, ClickUp)?
- Are you using automations to save time (Zapier, Make, etc.)?
- Do you have backups for essential roles or tasks?
- Are you communicating effectively with your team?
- Are you investing in training or development for your team?
🔄 SECTION 12: Growth & Scaling (7 Questions)
- Are you exploring or testing new markets or audiences?
- Are you building partnerships, joint ventures, or affiliate programs?
- Do you have systems in place that could handle 10x growth?
- Are you reinvesting profits into tools, ads, or team?
- Do you launch new offers or campaigns regularly?
- Are you focused on improving customer lifetime value?
- Are you staying up to date with industry trends and tech?