Not all marketing channels perform equally. Some channels deliver high ROAS and profit, while others barely break even. Understanding which channels are winners helps you:
- Optimize budget: Allocate more spend to high-performing channels
- Improve underperformers: Identify channels that need optimization or should be paused
- Scale winners: Increase investment in channels with the best ROAS
- Make decisions: Data-driven choices about where to invest your marketing dollars
Use the comparator below to analyze all your channels. The tool calculates ROAS, ROI, CAC, and profit for each channel, then provides recommended budget allocation based on performance.
Marketing Channel ROI Comparator
Compare the performance of your marketing channels side-by-side. Calculate ROAS, ROI, CAC, and profit for each channel to optimize your marketing spend allocation and identify your best-performing channels.
Facebook Ads
Performance Metrics
ROAS3.00x
ROI200.0%
Profit$10,000
CAC (Cost per Acquisition)$25.00
AOV (Average Order Value)$75.00
Rank by ROAS#3 of 3
Google Ads
Performance Metrics
ROAS4.00x
ROI300.0%
Profit$9,000
CAC (Cost per Acquisition)$20.00
AOV (Average Order Value)$80.00
Rank by ROAS#2 of 3
Email Marketing
Top PerformerPerformance Metrics
ROAS16.00x
ROI1500.0%
Profit$7,500
CAC (Cost per Acquisition)$5.00
AOV (Average Order Value)$80.00
Rank by ROAS#1 of 3
Portfolio Summary
Total Channels3
Total Spend$8,500
Total Revenue$35,000
Total Profit$26,500
Overall ROAS4.12x
Top Performers (by ROAS)
1. Email Marketing16.00x ROAS
2. Google Ads4.00x ROAS
3. Facebook Ads3.00x ROAS
Budget Allocation Optimizer
Enter a total budget to see how it should be allocated across channels based on their ROAS performance.
Recommended Allocation
Facebook Ads$1,304.348
Google Ads$1,739.13
Email Marketing$6,956.522
Expected Total Revenue$122,173.913
Understanding Channel Performance
ROAS Benchmarks
- 3:1 or higher: Excellent - Scale this channel aggressively
- 2:1 to 3:1: Good - Sustainable, continue investing
- 1:1 to 2:1: Fair - Optimize or reduce spend
- Below 1:1: Poor - Stop or significantly reduce spend
Optimization Strategies
- Top Performers: Increase budget allocation, test new ad formats, expand targeting
- Average Performers: A/B test creatives, optimize targeting, improve landing pages
- Underperformers: Pause or reduce spend, test new strategies, or consider discontinuing
Key Metrics Explained
- ROAS (Return on Ad Spend): Revenue generated per dollar spent. 2:1 means $2 revenue for every $1 spent
- ROI (Return on Investment): Profit percentage. 100% ROI means you doubled your money
- CAC (Customer Acquisition Cost): Average cost to acquire one customer through this channel
- AOV (Average Order Value): Average revenue per conversion
How to Use Your Results
Once you've compared your channels:
- Top Performers (3:1+ ROAS): Increase budget, test new ad formats, expand targeting
- Good Performers (2-3:1 ROAS): Maintain current spend, optimize creatives and targeting
- Fair Performers (1-2:1 ROAS): Reduce spend or optimize before scaling
- Poor Performers (<1:1 ROAS): Pause or significantly reduce spend, test new strategies