Key takeaways
- Marketing ROI calculator — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
Marketing ROI (revenue-based)
Marketing ROI here means (revenue − marketing spend) ÷ marketing spend × 100%. It uses revenue, not profit.
Marketing ROI: 250.0%
Revenue-based; use the ROI calculator for margin-aware profit ROI.
FAQ
- Is this ROI or ROAS?
- This uses revenue-based ROI % = (revenue − spend) ÷ spend. ROAS is revenue ÷ spend; use our ROAS calculator for that ratio.
- How do I add profit?
- Use the ROI calculator with margin inputs or the product profitability analyzer.