Key takeaways
- Performance Max (PMax) ROAS calculator — focus on one metric or lever at a time; validate with data before scaling spend.
- Pair reading with free Growthegy calculators (LTV, ROAS, break-even, pricing) to turn ideas into numbers.
- Bookmark growthegy.com/tools/ and run the Business Strategy Quiz when you need a prioritised roadmap.
PMax ROAS
Performance Max ROAS = revenue attributed to PMax campaigns ÷ PMax spend for the same date range.
ROAS: 4.00x
Match attribution window to Google Ads reporting.
FAQ
- Is PMax ROAS different from Search ROAS?
- Same formula: attributed revenue ÷ spend. The difference is attribution mix across inventory; keep windows consistent.
- Should I use profit instead of revenue?
- For margin decisions, pair ROAS with the ROI calculator and product profitability tools.