Generative Engine Optimisation (GEO) is the practice of optimizing content so that AI systems—from Google AI Overviews to ChatGPT, Perplexity, and other answer engines—cite, summarize, and recommend it. In the AI era, visibility depends as much on these systems as on traditional search results.
Why GEO Matters Now
More people get answers from AI interfaces. If your content isn’t selected as a source, you’re invisible in those answers. GEO focuses on clarity, structure, authority, and relevance so that algorithms and LLMs choose your pages when they need to cite something.
How GEO Differs from Classic SEO
Classic SEO targets rankings and clicks. GEO targets being selected as a source: you’re optimizing for citation and summarization, not just ranking. That means emphasis on clear answers, well-structured content, and signals of expertise and trust (E-E-A-T).
Practical First Steps
- Answer the question clearly in the first paragraph.
- Use clear headings and lists so both users and AI can parse the content.
- Run a GEO audit on key pages to see how they score and what to fix.
- Use our GEO ebook for a full framework and checklist.
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