Core growth strategies break down into four areas: getting users (acquisition), getting them to value fast (activation), keeping them (retention), and making more per user (revenue). Focus on the stage that’s your biggest leak first.
Acquisition
How do people find you? Channels include organic (content, SEO, GEO), paid (ads, partnerships), and word of mouth. Double down on one or two channels that bring the right audience at a sustainable cost. For AI visibility, add GEO so your content can be cited in AI answers.
Activation
New users need to hit an “aha moment” quickly—first value within the first session or two. Reduce friction to that moment: simplify onboarding, pre-fill where possible, and make the first win obvious.
Retention
Bring them back with habit (e.g. daily/weekly value), email, or notifications. Measure retention by cohort so you see whether product and experience changes actually improve stickiness.
Revenue
Optimize for LTV: pricing, upsells, cross-sells, and retention all matter. Use an AOV mindset for ecommerce; for SaaS, focus on expansion and churn reduction.
Where to Start
Map your funnel, find the stage with the biggest drop-off or the highest leverage, and improve that. For a structured view of your strategy, try our free Strategy Quiz or Full Business Diagnostic.