GEO top courses for learning Generative Engine Optimisation

The top courses for learning Generative Engine Optimization (GEO)—the practice of optimizing content for visibility in AI-driven and generative search engines like ChatGPT, Gemini, Perplexity, and others—include both free and paid options, ranging from practical workshops to structured online courses:

AI Monitor – Free Generative Engine Optimization (GEO) Course
This free, 7-day intensive course covers the fundamentals of GEO, highlighting differences between SEO vs. LLM-SEO vs. GEO, hands-on content optimization techniques, AI-specific crawlability basics, and roadmap creation. It targets marketers, content strategists, and digital professionals seeking actionable strategies suitable for ChatGPT, Gemini, and other leading AI engines. The course offers a certificate of completion and access to bonus templates and live Q&A1.
SMX Master Class: Generative Engine Optimization with Will Scott
Scheduled for October 2025, this live ($199) and on-demand workshop teaches GEO fundamentals, content and entity optimization for AI platforms (Google AIO, Perplexity, ChatGPT), shifts in keyword strategy for AI, competitive analysis, trust signals, and a forward-looking approach to content visibility in AI search. Designed for professionals with some digital marketing experience, it also includes practical measurement tools and future-proofing tactics2.
Udemy: LLM SEO, GEO, AEO: Get Traffic From ChatGPT And Other AI
This on-demand course (approx. 2.5 hours video) dives into optimizing for generative engines as well as related concepts like Answer Engine Optimization (AEO) and Large Language Model SEO (LLM SEO). Lessons include technical site optimization, case studies, structured data, and ways to get your business featured in AI responses across platforms like Gemini, Claude, and Perplexity. No prerequisites required; designed for marketers, business owners, and entrepreneurs3.
Obility B2B – GEO Certification Resources
This free resource library includes GEO learning materials and a certification quiz to test your knowledge, serving as a primer for both beginners and those seeking certification in the emerging GEO field6.
Practical Guides (SiteGround, Foundation Inc., HubSpot, Mailchimp, Luminary)
Several digital marketing agencies and SaaS providers offer comprehensive how-to guides and articles, with research-backed GEO tactics such as using unique wording, quotations, statistics, authoritative language, avoiding keyword stuffing, and focusing on citation-rich, easy-to-understand content4 5 7 8 9.

Key skills covered in these courses and resources:

Content optimization specifically for AI engines
Technical readiness for AI crawlability
Strategic use of citations, statistics, and quotations
Understanding differences between SEO, LLM SEO, GEO, and AEO
Tracking performance in AI-driven search environments

These courses and resources address the unique needs of the AI search age and are particularly suited to digital marketers, SEO pros, and content creators aiming to keep brands visible as generative engines become primary sources of information.

No programming or deep technical skills are required for most, making them accessible to a wide audience, though the paid SMX master class is tailored predominantly to professionals with 2–5 years’ experience.

You should select the option that best matches your experience level, budget, and preferred format—whether self-paced, live, or certification-focused1 2 3 6.

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