Generative Engine Optimization (GEO) is the practice of optimizing content so it gets cited and recommended by AI systems. As search shifts toward AI-generated answers, learning GEO is essential. Here are top courses and resources to get you up to speed.
What to Look for in a GEO Course
A solid GEO course should cover: how AI systems select and cite sources, how to structure content for clarity and authority, how to optimize for AI Overviews and answer engines, and how to measure impact. Prefer courses updated for 2025 and that include hands-on checks (e.g. running your content through AI tools).
Recommended Learning Paths
- Start with fundamentals – Understand how GEO differs from classic SEO (intent, citation, summarization). Many SEO courses now include a GEO or “AI search” module.
- Practice with your own site – Use a free GEO audit to see how your pages score and what to improve.
- Stay updated – Google and other players change how AI Overviews and answers work. Follow official blogs and trusted practitioners.
Free Resources to Start
Growthegy’s GEO ebook and site audit tool give you a clear framework and instant feedback. Combine these with courses that focus on content structure, E-E-A-T, and testing in real AI interfaces.
Next Steps
After learning the basics, run a GEO audit on your key pages, fix the gaps, and re-audit. For a broader view of your growth strategy, try our free Strategy Quiz.