What does this influencer ROI calculator do?
It calculates ROAS (revenue ÷ spend) and ROI (profit after spend ÷ spend × 100) for influencer or creator campaigns. You enter spend, attributed revenue, and profit margin so you can see both top-line and profit-based performance.
Enter your influencer spend, attributed revenue, and profit margin below.
ROAS3.00x
Net profit (after spend)$400
ROI20%
Use tracked revenue (UTM, codes, or platform attribution). ROI accounts for margin; ROAS is revenue-only.
Next steps
Compare with paid ads using our ROAS Calculator and ROI Calculator, or Marketing Channel ROI Comparator to see all channels side by side.
FAQ
- How do I attribute revenue to influencer campaigns?
- Use UTM parameters, discount codes, or affiliate links. Some platforms offer built-in attribution. This calculator uses whatever revenue you can attribute to the campaign.
- What is a good ROI for influencer marketing?
- Many brands aim for positive ROI (profit after spend). ROAS of 3–4x or higher is often cited; ROI depends on your margin. Use this tool to see both ROAS and ROI.
- Is this influencer ROI calculator free?
- Yes. Free with no signup. For paid ads see ROAS Calculator and ROI Calculator; for channel comparison see Marketing Channel ROI Comparator.