What is ROAS?
ROAS (return on ad spend) is revenue from ads divided by ad spend. Formula: ROAS = Revenue from ads ÷ Ad spend. A 4x ROAS means you earn $4 for every $1 spent. It does not include costs of goods or profit — use our ROI Calculator for profit-based ROI.
Enter your ad spend and the revenue attributed to those ads below to get your ROAS.
ROAS4.00x
Strong — many brands target 4x+ for paid social.
What is a good ROAS?
Many ecommerce brands target 4x or higher for paid social. Below 1x you lose money. For channel-by-channel comparison use our Social Media ROAS Calculator and Marketing Channel ROI Comparator.
FAQ
- What is ROAS?
- Return on ad spend (ROAS) is revenue from ads divided by ad spend. ROAS = Revenue from ads ÷ Ad spend. A 4x ROAS means you earn $4 for every $1 spent. It does not account for profit (use ROI for that).
- What is a good ROAS for ecommerce?
- Many ecommerce brands target 4x or higher for paid social. 2–3x can be profitable depending on margins. Below 1x means you lose money on that spend. Use our ROI Calculator to factor in margins.
- Is this ROAS calculator free?
- Yes. Free with no signup. For channel comparison see our Social Media ROAS Calculator and Marketing Channel ROI Comparator.