Knowing your return on ad spend helps you scale what works and cut what doesn’t. Use this free ROI calculator to enter ad spend (or total marketing spend), number of conversions, and average order value—you get revenue, profit, and ROI %.
ROI Calculator
Enter your ad spend (or total marketing spend), number of conversions, and average order value. We will calculate revenue, profit, and ROI %.
Revenue: $3,000
Profit: $2,000
ROI: 200.0%
How to use your ROI results
If ROI is positive, you’re earning more than you spend; use that to set budgets and compare channels. If it’s negative, focus on improving conversion rate, AOV, or lowering cost per acquisition. For more profitability tools and a full cost growth tool set, see our LTV Calculator, Product Profitability Analyzer, and tools hub.
FAQ
- How do you calculate marketing ROI?
- ROI % = (Profit ÷ Ad spend) × 100, where Profit = Revenue − Ad spend and Revenue = Number of conversions × Average order value. Use our free ROI calculator to get your numbers.
- Is this ROI calculator free?
- Yes. Our ROI calculator is free with no signup. For more profitability and cost growth tools, see our Product Profitability Analyzer, LTV Calculator, and tools hub.